LOHY. was born from the real needs of real curls. As a curl specialist with a fully booked salon in regional Australia, Jonina saw it every day — clients leaving the salon with beautiful curls, only to struggle at home. They needed more than just styling tips... they needed the right products.

"I needed Australian-made, high-quality products my clients could take home to achieve salon-quality good hair days, every day."

And so started LOHY.!

Our products are crafted to simplify curly hair care, not complicate it. We use organic-based, vegan-friendly ingredients to nourish, define, and protect without sulfates, silicones, or parabens. They're gentle for daily use, powerful for lasting results, and perfect for every wave, curl or coil.

From a one-woman vision to a growing team of curl-obsessed educators and innovators, LOHY. has always stood for education through simplicity. We’re here to take the guesswork out of curls — with clean formulas, real education, and a whole lot of LOHY.

Because with LOHY., it’s Curls Made Easy.

Love and Hydration Xx