Who said straight hair has to mean flat, frizzy, or lifeless? Not on our watch.

Here is LOHY.'s range for straight hair – the go-to for strands that deserve shine, smoothness, and strength without the weight.

Our lightweight, build-up-free formulas are designed to nourish without flattening, protect without greasing, and smooth without silencing your natural flow. Whether your hair is naturally straight or straightened by choice, we’ve got you covered from root to tip.

Our gentle cleansers and conditioners work together to cleanse the scalp, lock in moisture, and shield strands from heat and humidity—because flyaways and frizz weren’t invited. Pair that with our nutrient-rich stylers for silky softness and a natural, healthy shine that moves with you.

LOHY.’s straight hair collection takes the guesswork out of your routine.

No crunch. No weight. No stress. Just beautifully behaved hair, every day.